Typography is an essential part of the AEMO visual system. When used consistently, it unifies messaging and creates familiarity.
Good typography not only differentiates a brand but also communicates the brand’s style, personality and tone of voice. It has a huge influence on brand perception and recognition.
Our default typeface has been chosen to maximise legibility across a number of font sizes and to ensure we have clear, consistent headings, paragraphs and form elements.
Read more brand guideline on MO
A well known, versatile, and professional typeface that has been used in a varying number of weights to create a sense of control and contrast.
Avenir is the primary font. AEMO communications should use Avenir, including all body copy and headings.
The typeface is made up of multiple weights: Light, Book, Medium, Heavy, and Black. Italicised versions are also included in the family.
The default weight to use is Avenir Light for body copy and Avenir Heavy or Black for headings.
The supporting weights of Avenir may also be used, but usually for emphasis in smaller applications such as captions, tables, charts, and diagrams.
Title and sentence case are preferred. Only use all caps in small instances such as charts, labels, and UI navigation. Avoid adding outlines, drop shadows or other effects to type
Download font files
In cases where Avenir is not available, alternative fonts should be used as a substitute.
These cases may include digital applications such as HTML emails, internal Microsoft Office templates or digital presentations (such as PowerPoint) that cannot embed fonts.
These are system typefaces and are available on both PC and Mac platforms.
Century Gothic can also be used for emphasis in smaller applications such as subheads captions, tables, charts, and diagrams.
If Century Gothic is not available in Windows or Mac, installing Office 365 can install the font as well.
Only to be used when Avenir is unavailable as the primary font.